Cordelion Inc. has just concluded its first public training seminar & workshop entitled Pharmaceutical Product and Marketing Management 101 at the Crown Regency Hotel in Makati City on February 22-24, 2018. 

The program was facilitated by Edmund Sarte Yang with guest review panelists, Felix 'Boy' Ramos and Eduardo 'Jun' Fuentebella providing input, feedback, perspective and insights to the group presentations. Shown are participants from various pharmaceutical companies.


The program is based on the time-tested planning process used by many successful pharmaceutical companies for developing a comprehensive product marketing plan.  


The "Managing Pharmaceutical Sales 101" seminar and workshop was concluded last July 9, 2016 at the Crown Regency Hotel, Makati City. The three-day long training was facilitated by Ernesto 'Jong' Abad, an experienced pharma practitioner of sales and marketing together with Edmund Sarte Yang, President & CEO of Cordelion Inc. The program is an introductory course and an 'umbrella' program composed of sub-courses in territory management, coaching and counseling, leadership and management development, sales force effectiveness and other targetted and related courses in pharmaceutical sales management. 

The public event was organized by Cordelion Inc., a full-service consulting group engaged in helping companies in the pharmaceutical, biotechnology, medical devices and healthcare industries faciliate and monitor clinical trials and research, access markets in the pharmaceutical and healthcare sectors and provide training and personnel development programs. Another run of the program is expected before the end of 2016.




The program ended with the awarding of the 'Certificates of Completion' to attendees and a group picture of participants and Cordelion facilitators. Several pharmaceutical-related training programs are available from Cordelion. (See website and click 'Market Access & Development' category >>> 'Training and Development')



The Philippine Chamber of the Pharmaceutical Industry Inc. (PCPI) has just concluded its General Membership Meeting with keynote speaker, newly-elected Senator Riza Hontiveroz outlining her stand on certian health and industry issues as incoming Senate Chair of the Committee on Health. An open forum followed with questions from the membership regarding policies, directions and plans for the local pharmaceutical industry which Sen. Hontiveros answered and elaborated on.  


The meeting was attended by leaders of the local pharmaceutical manufacturing industry and other related businesses engaged in the pharmaceutical and healthcare market. The lunch meeting begun by a welcome address from Mr. Edgardo G. Soberano, President of EuroAsia Pharmaceuticals, Inc. and followed by the introduction of the speaker by Mr. Edmund S. Yang, President & CEO of Cordelion, Inc. After the keynote speaker, Mr. Hiro H. Budhrani, President of AAA Pharma and the incumbent President of PCPI, read the President's Report. The meeting proceeded with the induction of its new members. Debbie Pangan, Corporate Affairs Director of The Generics Pharmacy, served as emcee for the entire duration of the occasion. 

The GMM was held on June 24, 2016 at the Ballroom 1 of the Richmonde Hotel Eastwood City. 



May 18-20, 2016
Crown Regency Hotel
Makati City
Cordelion Inc. has just concluded another seminar & workshop for product managers in the pharmaceutical industry. The Pharmaceutical Brand & Product Management 101 is a basic training program for product managers and those aspiring to become one. The 3-day comprehensive program is patterned after a marketing planning template or outline commonly used by successful managers in sales and marketing. 
The program participated by professionals from different pharmaceutical, sales and marketing consulting and medical devices companies was facilitated by Edmund S. Yang, the President-CEO and Lead Learning Advocate of Cordelion Inc. The program discussed the various issues surrounding the industry (e.g., Mexico Principle, PFDA regulations, Asean Harmonization) and are faced currently by product managers in performing their jobs as product champions.
Participants actively engaged in the various workshops, group discussions and presentations and which culminated with the distribution of the Certificates of Completion for those who attended the whole 3-day seminar. 

April 25, 2016
Bayanihan Hall, United Laboratories, Inc.
Pioneer Street, Mandaluyong City

The Philippine Clinical Research Professionals (PCRP) recently held its ad hoc meeting covering issues on standardization of clinical trial Agreement (CTA).

Participated by professionals from the different sectors from medical institutions, Primary Investigators (PI), Institutional Review Board (IRB), Contract Research Organizations (CROs), PFDA, and clinical research professionals.


The meeting was co-sponsored by PCRP and PHREN. Cordelion, Inc. is represented here by its President and CEO, Edmund S. Yang.